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Shelly Kraatz
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Steps to Social Media Marketing Success

Research and know your audience, identifying the topics and interests they are most social about.Only choose to utilize the networks and platforms that best speak to your audience.State your key performance buy 200 twitter followers buy followers for twitter indicators (KPIs). What do you want your social efforts to accomplish? What does success look like in quantifiable terms?Write a social media marketing playbook. The playbook should detail your KPIs, audience profiles, brand personas, campaign concepts, promotional events, contests, content themes, crisis management steps, etc. Note that the strategy should be unique to the platform.Align the members of your company around the plan. Assign responsibilities as to who is posting, who is responding, and how is reporting metrics.Take 30-60 minutes at the beginning of each week or month to schedule tweets, Facebook posts, LinkedIn posts, pins, or other social media content. These can be original ideas, links to your own work, or links to outside content that may be useful or of interest to your audience.Create a content bank using a spreadsheet and plan out the content topics, headlines, related links, desired scheduling, name of authors, and an area for management approval on every line.Post relevant content relating to newsworthy topics and events in a timely manner. It’s important to share opinions as soon as breaking news happens.Treat all social channels separately.

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Facebook and Twitter: Patent Strategies for Social Media

Companies in technology sectors, especially social media companies, have seen some incredible investment through recent initial public offerings (IPOs) of corporate stock. Multi-billion dollar valuations for twitter buy followers companies like Facebook, Twitter and more gave investors some excitement, but questions about sustainability, revenue generation and user growth has caused stock prices to dip in recent months.Many of these companies have valuations that seem to fly in the face of their business models, which harkens back to the days of “irrational exuberance” of the “dot com” era. Still, social media companies can enjoy billions of users, but many of them use their services for free and generate negligible ad revenue for the company providing the platform. Will social media evolve into a money-making proposition or will these companies falter? Time will tell, as it tells with all things.Against this backdrop and with the full knowledge that higher levels of investment almost universally require significant intellectual property holdings, we thought we’d take some time to look at the current state of the social media industry, including revenue and innovations. To accomplish this task we will also take a closer look at some recent inventions patented by major companies in this field.

How customer incentives can attract more followers for your business.

Marketing professionals, SEO specialists, PR pros, brand managers, businesses, nonprofits, educators, Web publishers, journalists.Guest post by Brian Flax.brian-flaxConsumers love free products, services, and buy 10000 twitter followers incentives, and what better way to advertise to a large audience than by using a free service like Twitter? If your business already has a following, then your work is halfway done. As a business owner, all you have to do now is think of a good customer incentive you can post for your followers.Don’t fret if you’re just getting started on Twitter; posting customer incentives can be an easy way to attract more followers and some retweets and favorites in the process.Let’s take a look at some real-world examples of customer incentives posted on Twitter that helped increase customer loyalty and drive traffic to various businesses.You shouldn’t be posting the same message across all channels – remember who the audience is behind each platform.Assign someone to act as a customer service rep to be responsive to user generated content and negativity. Don’t ignore comments and feedback!

   

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